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Fake reviews, image manipulation and the efforts to stop it
In our discussion on the increasing importance of consumer reviews we talked about businesses’ efforts to enhance and even manipulate their image online. A collection of carefully staged hotel...
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Advantages and challenges of contract manufacturing
The Inditex (Zara) case that we discussed today, gave us an opportunity to expand on the role of contract manufacturing to modern supply chains. Even though your notes mainly mention cost savings as a...
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Android Market vs Apple’s App Store
We recently discussed major differences between how Apple’s app-store is set up versus how Google’s android market is set up, especially regarding the process (or lack thereof) of screening the...
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Risks of outsourcing: poaching
In our discussion on the hidden costs and risks of outsourcing, we discussed «poaching» (a term coined by Eric Clemons of the Wharton School) as a potential problem for firms. Poaching occurs when the...
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